Strategic Digital Marketing
Challenges:
Client reaches a plateau with fixed margin and stagnating revenue
Project:
i. Leverage on Strategic Digital Marketing to acquire new customers
ii. Segmenting Customers according to Gen X, Y, Z, Millennials
ii. Assertive Marketing Campaign using Instagram, Pinterest, Facebook, Youtube
iii. Funneling new customers and design call to action and campaign structure
iv. Design KPI to monitor website and marketing performance
v. Structure Tactical Retention of Customers
vi. Design Digital Dashboard to monitor Life Time Value, Cost of Customer Acquisition etc